Flavia Pessoa Serafim (UK, Brazil) 

Associate Professor of Communication  



  

教育背景 Education Background

PhD in Media and Communication – University of Leeds, UK
MA in Communication, Arts and Culture – University of Minho, Portugal
BA in Social Communication (Journalism), Federal University of Rio Grande do Norte (UFRN), Brazil

研究领域 Research Field

Media and Communication

Cultural and Creative Industries

Platformised Cultural Labour

Contemporary Authorship

Digital Media and Society

Pop Culture and Global Media

Decolonial and Intersectional Approaches to Media

教授课程Courses Taught

Introduction to Communication Studies

Writing and Editing for Digital Media (English)

Lifestyle and Consumer Culture

Gender and the Media (TBC)

K-pop as a Cultural and Global Phenomenon (TBC)

简短经历 Short Bio

Flavia Pessoa Serafim is a Brazilian lecturer and researcher in Media and Communication. She holds a PhD in Media and Communication from the University of Leeds (UK), where her thesis was accepted without corrections. Her research focuses on cultural production in the Global South, with particular attention to women writers, platformised cultural labour, and the dynamics of marginality, legitimacy, and creative work. She also explores how fans act as cultural workers, producing and reinterpreting values and meanings through affective labour.

Her work is theoretically grounded in Bourdieu’s field theory and engages with decolonial and intersectional perspectives to examine how different cultural producers navigate digital platforms and structural inequalities. She is currently developing a book project on fringe women writers in Brazil and working on multiple academic articles related to platforms, authorship, and creative and affective labour.

Flavia has lived and worked in several countries, including the United States, Argentina and the United Kingdom. She brings this international experience into her teaching, fostering critical thinking and intercultural awareness in the classroom. Her teaching covers topics such as media theory, digital culture, and global communication, with an emphasis on connecting theory to contemporary social issues.